Guides

The rules behind every campaign

Read them in order. Each one explains a rule, why it works, and how to apply it in Zevari.

Why ICP scoring comes firstFewer wasted invites, fewer messages to people who were never going to buy, and a campaign that reaches the people most likely to say yes.Routing by fit: what a 5, a 4 and a 3 each getYour best leads hear from you on every channel, your good leads get a full LinkedIn effort, and your maybes never use up the LinkedIn capacity your best leads need.Active vs quiet on LinkedInYour messages reach people where they actually read them. Active LinkedIn users hear from you on LinkedIn. Everyone else hears from you by email, instead of getting messages that sit unread for months.Choosing channels: connection requests, InMail and emailEach lead hears from you on the channel they're most likely to answer, and your scarce channels (connection requests and InMail credits) go to the leads who are worth them.Pacing: a rate you sustain, not a bucket you fillA steady stream of conversations every week instead of a flood followed by silence, a LinkedIn account that stays healthy, and approvals you can actually keep up with.Writing messages that get repliesMessages that read like they came from a person who did their homework, and follow-ups that earn a reply instead of getting ignored.Test before you scaleYou find the message that works on a few hundred leads, then spend the rest of your list on the winner, instead of finding out at lead 2,000 that your angle never landed.When they replyEvery reply turns into the right next step, whether that's a booked call, a follow-up at the right time, or a clean stop that protects your reputation.

Recipes

Build a lead source, step by step

End-to-end setups that keep a campaign fed with the right people.

Find people who just changed jobsA steady weekly list of people who just started a new role at companies that fit your ideal customer, scored and ready for a campaign, without anyone having to post about it.Turn form fills and website visitors into leads, with no codeEveryone who fills in your form, or every named visitor to your website, lands on a Zevari list automatically, ready to score and add to a campaign. No developer needed.